Roma's Grand Hotel Via Veneto Opens Latest Five-Star Luxury Spa

Robert Doyle READ TIME: 4 MIN.

ROME, April, 2011 - "Grand hotel via Veneto" (www.ghvv.it) continues to enhance its status as the latest, greatest five?star luxury property in the heart of Rome with the launch of the new, 5,500 square foot AQVA City?Spa, a rejuvenating oasis focused on the healing properties of the sea.

Open to hotel guests and the local elite, AQVA City?Spa reflects the same refinement of design that characterizes the rest of the 122?room luxury property's Ruhlmann?inspired D�co style. Precious woods accent AQVA's treatment rooms, which offer a rich textural counterpoint to the large quantity of locally sourced rare "Calacatta" marble that lines the Roman retreat's floors, walls and amenities including a Vichy shower room fully covered with handmade marble ashlars and a spacious hammam lined with polychrome marble, including a two?foot high fresh water sink carved out of one piece of stone.

Guests can enjoy an array of specially created "ES" (Esthetic Surgery) for body and "Bvlgari Skin Care" for facial treatments such as the "Bvlgari global anti?aging facial", in one of the six treatment rooms, all featuring heated ergonomic beds and equipped with private polychrome marble showers, some with steam/sauna capabilities.

The massage menu features nearly a dozen different therapies, including a "Candle Massage" and the "Couples' Massage," which takes place in the specially created Couples Massage Room for the exclusive use of twosomes - be they romantic couples, best friends or a mother?daughter duo ? to enjoy the rejuvenating and relaxing journey together.

Throughout the facility, the healing and wellness properties of aromatherapy and chromotherapy enhance each guest's stress?relieving experience. Natural scents like green tea and flowers mingle in the treatment rooms, while a mix of essential oils like maritime pine and Scots pine lend soothing fragrance to the sauna and tropical scents are highlighted in the hammam. The three waterfall settings of the "Emotional Shower" are complemented by an alternating rainbow of soothing lights while therapists coordinate the color of the lights (red, blue, pink, yellow and green) in each of the treatment rooms to the mood of the treatment and the desired state of the guests.

One of the technological and wellness highlights of the facility is a rare "Vichy Shower" used for an array of treatments including the "Hawaiian salt scrub with natural oils" and the "Vichy Shower with Shea Butter" in a room lined with travertine and marble ashlars. Spa?goers lie on a water mattress as a series of showers gently rain warm water down from above while infrared lighting helps to boost the massage effects. Steam and side showerheads can also be utilized to further enhance the aqua?induced pampering.

The centerpiece of the spa is a large "Vitality Pool" with water chaise?longues where guests can soak in the healing properties of the sea?salted water, while enjoying a pulsating hydro?massage. Another emotional shower rains down in the center of the pool while the chromotherapy lighting adjusts the ambiance. Afterwards, guests find harmony in the "Relaxation Lounge" listening to music, reading or enjoying a selection of fresh teas.

In addition to the rejuvenating and relaxing treatments, AQVA has two rooms dedicated to beauty offering an array of waxing, manicures and pedicures, with the latter conducted in a lounging, reclined position.

Guests looking instead to elevate their heart rate can visit the hotel's new "Technogym Fitness Center" also complete with chromotherapy lighting and an array of Technogym's state?of?the?art machines including Visioweb, a new interactive digital platform that transforms training into Wellness Time.

To complete the spa experience, beauty products, herbal teas and sportswear exclusively designed for "Grand hotel via Veneto" are available at the "AQVA boutique". The "AQVA City?Spa" is open to hotel guests complimentary and to day visitors for a daily usage fee.

Rome wasn't built in a day and nor was its latest "five star luxury" hotel which delicately and painstakingly married two 19th Century buildings to create a modern day masterpiece which pays homage to its historical past while delivering the technologies and service of the future (the fa�ades are protected by Rome's Fine Arts Authority for their value).

Opened in 2009 (on Rome's birthday) after almost a decade of restorative efforts, "Grand hotel via Veneto" sits in the heart of Rome along the famous via Veneto, which at one time was the center of the 'La Dolce Vita' movement: a characteristic "Grand hotel via Veneto" is returning to the area, in particular with its original collection of oil paintings and lithographs throughout the property by famous Italian artists including Baj, Carr�, Cascella, Dal�, de Chirico, Guttuso, Picasso and Rabarama to name a few.

The hotel's 122 rooms and suites, along with a vast lobby, two fine dining restaurants, "Magnolia" and "Time," a rooftop solarium and brand new spa are all designed with a timeless elegance conveyed by custom, hand?made furniture inspired by Ruhlmann's art d�co style. "Grand hotel via Veneto" provides discerning guests an opportunity to appreciate the past without sacrificing the comfort and quality they have come to expect and deserve.

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For more information or reservations, please visit www.ghvv.it or [email protected].


by Robert Doyle

Long-term New Yorkers, Mark and Robert have also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center, Mark is a PhD in American history and literature, as well as the author of the novels Wolfchild and My Hawaiian Penthouse. Robert is the producer of the documentary We Are All Children of God. Their work has appeared in numerous publications, as well as at : www.mrny.com.

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