Pretty in Pink: Kraft Releases Valentine's Day Mac & Cheese

by Matthew Wexler

EDGE Media Network Contributor

Wednesday January 27, 2021

Candy Kraft Mac & Cheese
Candy Kraft Mac & Cheese  (Source:Business Wire)

Is that a warm bowl of Pepto Bismol or a special Valentine's Day meal for your bae? Kraft Foods is throwing caution to the wind this season, releasing a limited-edition Candy Kraft Mac & Cheese, which includes "a candy flavor packet to turn the mac & cheese pink and add hints of sweet candy flavor," according to the brand.

Kraft isn't the only brand shooting Cupid's arrow into the heart of consumers. Papa John's offers a heart-shaped pizza, though the pizza chain has struggled since founder John Schnatter resigned after using racial slurs during a media training exercise and ultimately resigned.

Krispy Kreme is getting in on the action, too, Delish reports. The doughnut empire will release heart-shaped treats in a variety of flavors.

And for those that just need their partner to chill out, Martha Stewart has entered the CBD market, releasing a Valentine's Day CBD sampler of wellness gummies.

Matthew Wexler is EDGE's Senior Editor, Features & Branded Content. More of his writing can be found at www.wexlerwrites.com. Follow him on Twitter and Instagram at @wexlerwrites.

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